It is fair to say that “Cracks” is an aspirational project created thanks to brands and media involvement, so even if from the organization we have created a package as complete and flexible as possible to global sponsors, we are open to dialogue and create other forms of integration and brand advertisements according to their interests...The idea is creating a glocal concept around football that maximizes the interests of the brands and the media, developing an important role for each brand as naturally as possible, as part of the content.

Master San Miguel
Promo Mercedes
Master Chupa Chups